Lewis Roca Rothgerber Recognized Among BTI Consulting Group's 2014 BTI Brand Elite

Lewis Roca Rothgerber LLP is proud to announce that the firm has been recognized by BTI Consulting Group in its 2014 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms. BTI Brand Elite 2014 highlights the law firms with the biggest imprint on corporate counsel in nine key brand-defining differentiators.

Corporate counsel rank Lewis Roca Rothgerber in the top 25% of short-listed firms out of the 650 law firms serving large clients, for being among the firms clients consider first for hiring in new assignments

The Client’s Choice critical success factor is made up of two key components: client recommendations and short-list selections. The ultimate objective for a law firm is to be top-of- mind in both—garnering recommendations to bolster client satisfaction and win referrals and topping short lists to have a greater chance of getting hired—and rehired—by existing clients.

Lewis Roca Rothgerber was recognized in both “Client Recommendations” and “Short-Listed Firms.”

Between March and July 2013, BTI conducted more than 3,700 interviews with corporate counsel at large and Fortune 1000 companies to determine potential clients’ perception of law firm brands. Nearly 450 law firms were evaluated to identify those who deliver superior client service and provide innovative strategies.

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Keith Jones
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