Las Vegas: Top Ten Mistakes Marketing Professionals Make Involving Intellectual Property Law


Organized by the American Marketing Association Las Vegas

Thursday, March 5th, 11:30am-1:30pm PST
Flemings in Town Square
6515 South Las Vegas Boulevard
Las Vegas, NV

Lewis Roca Rothgerber Intellectual Property Associate Zac Gordon will present, "Top Ten Mistakes Marketing Professionals Make Involving Intellectual Property Law."

Learn real examples of where marketing professionals went wrong:

  • Creating slogans that got their clients sued
  • Making advertising claims that constitute false advertising
  • Cutting and pasting newspaper articles that got them sued
  • Running promotions that violate the law...and other horror stories from the legal trenches

Zac Gordon will provide practical advice for marketers on how to avoid expensive and embarrassing issues involving trademarks, copyrights, and other intellectual property laws.


Zac is an associate in the firm’s Intellectual Property Practice group. His practice is primarily focused on protecting clients’ brands through trademark clearance, prosecution, and enforcement. In addition, Zac assists clients with a variety of general business matters, including drafting and negotiating license agreements and right of publicity clearance work. Zac works regularly with a diverse group of companies, such as MGM Resorts International, Restoration Hardware, and Lucky Brand.