Trade Dress

Trade dress constitutes the distinctive look of a product or its packaging. The distinctive elements must be more than merely utilitarian. Famous examples of trade dress are the distinctive shape and color of Coca Cola’s red bottle.  Elements of trade dress and can include colors, package design, fonts, smell, three-dimensional shape and other elements that make a product or its packaging distinctive to consumers.

Trade dress law is the legal protection for trade dress protected by statute. If you need advice regarding protecting trade dress or believe that someone may be infringing upon the trade dress please take advantage of our experience in this area of law.

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Intellectual Property

Thomas J. Daly
Thomas J. Daly
Partner
Los Angeles
tdaly@​lrrc.com
626.795.9900 / vCard
David A. Dillard
David A. Dillard
Partner
Los Angeles
ddillard@​lrrc.com
626.795.9900 / vCard
Edward R. Schwartz
Edward R. Schwartz
Of Counsel
Los Angeles
eschwartz@​lrrc.com
626.795.9900 / vCard
Sami I. Schilly
Sami I. Schilly
Associate
Los Angeles
sschilly@​lrrc.com
626.795.9900 / vCard

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Primary Services

Trademark

Key Contacts

Art Hasan
Art Hasan
Practice Group Leader, Partner
626.795.9900
Thomas J. Daly
Thomas J. Daly
Partner
626.795.9900