Trademark Litigation

Our trademark litigation practice begins with advising clients on the likelihood of infringement claims and liability at the clearance stage before any dispute arises. On the enforcement side, we counsel clients on an enforcement program, taking into account the importance of the mark, the commercial and conceptual strength of the mark, budget and other factors.

When a dispute arises, we think ahead. Before sending or responding to a cease and desist letter, we ensure that we are not exposing the client to unnecessary risks. We consider whether to file suit instead of sending a cease and desist letter, recognizing the potential for triggering a declaratory relief action in an unfavorable or distant forum. We focus on the client’s objective and how to best achieve the objective in light of all of the facts and circumstances. We rely on years of experience, knowledge of the law and knowledge of the opposing party and their counsel in making judgment calls on how best to proceed.

If and when we get to litigation, we take a practical and adaptable approach. If we are the plaintiff, we select the best forum for the case, based on the facts and circumstances. We assess the likelihood of obtaining damages and injunctive relief, whether TROs, preliminary injunctions or permanent injunctions. We consider creative business solutions to litigation, whether acquiring trademark rights or negotiating licenses or co-existence agreements.

Since many trademark disputes involve multiple jurisdictions around the world, including disputes in civil courts and administrative tribunals, we also work with a network of international firms to lead and coordinate a global approach to resolving our client’s trademark disputes.

Intellectual Property

Emily A. Bayton
Emily A. Bayton
Practice Group Leader, Partner
Denver, Phoenix
ebayton@​lrrc.com
303.628.9568 / vCard
Art Hasan
Art Hasan
Practice Group Leader, Partner
Los Angeles, Silicon Valley
ahasan@​lrrc.com
626.795.9900 / vCard
G. Warren Bleeker
G. Warren Bleeker
Partner
Los Angeles
wbleeker@​lrrc.com
626.795.9900 / vCard
Flavia Campbell
Flavia Campbell
Partner
Phoenix
fcampbell@​lrrc.com
602.262.0244 / vCard
Joshua T. Chu
Joshua T. Chu
Partner
Los Angeles, Irvine
jchu@​lrrc.com
626.795.9900 / vCard
Thomas J. Daly
Thomas J. Daly
Partner
Los Angeles
tdaly@​lrrc.com
626.795.9900 / vCard
David A. Dillard
David A. Dillard
Partner
Los Angeles
ddillard@​lrrc.com
626.795.9900 / vCard
Michael J. MacDermott
Michael J. MacDermott
Partner
Los Angeles
mmacdermott@​lrrc.com
626.795.9900 / vCard
Michael J. McCue
Michael J. McCue
Partner
Las Vegas, Silicon Valley
mmccue@​lrrc.com
702.949.8224 / vCard
Gary J. Nelson
Gary J. Nelson
Partner
Los Angeles
gnelson@​lrrc.com
626.795.9900 / vCard
Jennifer A. Van Kirk
Jennifer A. Van Kirk
Partner
Phoenix
jvankirk@​lrrc.com
602.262.0203 / vCard
John Carson
John Carson
Of Counsel
Los Angeles
jcarson@​lrrc.com
626.795.9900 / vCard
Christy Hubbard
Christy Hubbard
Of Counsel
Phoenix
chubbard@​lrrc.com
602.262.0215 / vCard
Katherine L. Quigley
Katherine L. Quigley
Of Counsel
Los Angeles
kquigley@​lrrc.com
626.795.9900 / vCard
Edward R. Schwartz
Edward R. Schwartz
Of Counsel
Los Angeles
eschwartz@​lrrc.com
626.795.9900 / vCard
Ryan M. Swank
Ryan M. Swank
Senior Associate
Silicon Valley
rswank@​lrrc.com
626.795.9900 / vCard
Aaron D. Johnson
Aaron D. Johnson
Associate
Silicon Valley
adjohnson@​lrrc.com
650.687.8426 / vCard
Kyle W. Kellar
Kyle W. Kellar
Associate
Silicon Valley
kkellar@​lrrc.com
626.795.9900 / vCard
Mike Koplow, Ph.D.
Mike Koplow, Ph.D.
Associate
Los Angeles
mkoplow@​lrrc.com
626.795.9900 / vCard
Cindy A. Villanueva
Cindy A. Villanueva
Associate
Phoenix
cvillanueva@​lrrc.com
602.262.5789 / vCard
Drew Wilson
Drew Wilson
Associate
Los Angeles
dwilson@​lrrc.com
626.795.9900 / vCard
Meng Zhong
Meng Zhong
Associate
Las Vegas
mzhong@​lrrc.com
702.474.2636 / vCard

Litigation

Kris J. Kostolansky
Kris J. Kostolansky
Partner
Denver
kkosto@​lrrc.com
303.628.9515 / vCard
Joy Allen Woller
Joy Allen Woller
Partner
Denver
jwoller@​lrrc.com
303.628.9504 / vCard

Regulatory & Government

Jeffrey H. Albright
Jeffrey H. Albright
Partner
Albuquerque
jalbright@​lrrc.com
505.764.5435 / vCard

Representative cases include:

  • Won summary judgment for NIKE in a trademark infringement action regarding alleged infringement of the BOOM YO! mark. Tovey v. NIKE, Civ. No. 1:12-cv-0448 (N.D. Ohio 2014). 

  • Won summary judgment on a trademark infringement claim for Shaquille O’Neal in a case involving the SHAQTUS mark and character. Mine O’Mine v. Calmese, 2:10-CV-0043 (D. Nev. 2010), aff’d, 12-15915 (9th Cir. 2012).

  • Successful representation of Electronic Arts in a trademark dilution and infringement action against Energy Armor regarding use of EA mark. Electronic Arts v. Energy Armor, Civ. No. 3:2011cv04184 (N.D. Cal. 2011).

  • Successful representation of G4, an NBCUniversal network, in a trademark infringement and cybersquatting action against a company using the XPLAY mark. G4 Media, LLC v. XPlay Links, 2011 WL 1770535 (D. Nev. 2011).

  • Prevailed on a trademark dilution claim for Visa International against a company that adopted and used the eVISA mark. JSL Corp. v. Visa International Service Association, 610 F.3d 1088 (9th Cir. 2010).

  • Successful representation of owner of the MONTE CARLO Resort & Casino in trademark infringement action filed by the owner of the Casino de Monte-Carlo in Monaco regarding the use of the MONTE CARLO mark for hotel and casino services. Société Des Bains De Mer Et Du Cercle Des Etrangers À Monaco v. MGM MIRAGE, 08-CV-03157 (S.D.N.Y. 2008).

  • Successful representation of Nav N Go, a Hungarian navigation software company, in a trademark infringement action regarding the NAV N GO and NAVIGON marks. Nav N Go Kft v. Navigon Inc., 1:08-cv-2135 (N.D. Ill. 2008).

  • Won summary judgment in favor of NIKE in a trademark infringement action by the owner of the “PROVE IT” mark. Calmese v. NIKE, Inc., 2:06-cv-1959 (D. Ariz. 2008).

  • Successful representation of Andre Agassi’s company in right of publicity and trademark infringement action against Target arising from Target’s use of the AGASSI name on footwear. Agassi Enterprises, Inc. v. Target Corporation, 2007 WL 4441195 (D. Nev. 2007).

Related News

02/01/2017
Bayton, Campbell, Van Kirk named leading trademark professionals
Intellectual Property attorneys included in 2017 edition of World Trademark Review 1000
08/29/2016
Daly joins editorial board of Los Angeles Lawyer magazine
Lewis Roca Rothgerber Christie partner added to LACBA publication committee
07/15/2016
Pate named one of Arizona's most influential women in business
Lewis Roca Rothgerber Christie labor and employment attorney recognized by Az Business magazine
03/22/2016
Pro bono service awards presented by Lewis Roca Rothgerber Christie
Annual awards honor memory of lawyer dedicated to equal justice and professionalism
02/12/2016
Woller recognized with prestigious 40 Under 40 award
Lewis Roca Rothgerber Christie's Joy Woller hailed for professional, community leadership
8/27/2015
Congratulations to Jeffrey Albright who will receive the New Mexico State Bar's Distinguished Bar Service Award.
Lewis Roca Rothgerber Partner received the New Mexico State Bar's Distinguished Bar Service Award

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Primary Services

Trademark

Key Contacts

David A. Dillard
David A. Dillard
Partner
626.795.9900
G. Warren Bleeker
G. Warren Bleeker
Partner
626.795.9900
Michael J. McCue
Michael J. McCue
Partner
702.949.8224